About Latif Yahia, Founder
Latif Yahia is an Iraqi-born author, commentator, public figure, and founder of a luxury menswear and lifestyle venture. Internationally known through his published works, media appearances, and the film adaptation of The Devil’s Double, Latif has spent decades shaping a public identity defined by strength, reinvention, elegance, and presence.
Alongside his media career, he has developed more than 30 years of private experience in luxury design, styling, tailoring concepts, and refined visual presentation. His international public life has placed him in contact with leading designers, luxury fashion houses, stylists, and creative professionals worldwide, shaping his understanding of fine materials, masculine elegance, and statement-led dressing.
This commercial venture is the expression of that experience: a luxury menswear and lifestyle concept built around Italian craftsmanship, founder-led identity, and products designed for customers seeking refinement, status, and presence.